Carbondale, IL. – Saluki Sports Properties has selected Rojo Research to perform a study on fan demographics. Rojo Research will capture data on fan demographics, purchasing plans, shopping behavior and event experience; with such data leveraged to provide a return on investment for corporate sponsors.

“The purchasing habits of our fans have always been difficult to gauge. The team at Rojo has provided us with the tools to better understand our fans, and therefore more effectively use our marketing tools to reach those fans.” explains Will Patterson, General Manager of Saluki Sports Properties.

“Rojo Research is very excited to work with Saluki Sports Properties” remarks CEO John Herron. “The rise of Saluki football, men’s basketball, and softball as a national power certainly underscores the opportunity for SSP to leverage this fanatic audience with sponsors as a highly valuable regional marketing channel.”

Saluki Sports Properties is a part of the Learfield Sports portfolio. Learfield Sports, a preeminent leader in the collegiate sports marketing arena, boasts a rich history dating back to 1975 as the radio rights holder for the University of Missouri. A client still today, Missouri now joins a powerful portfolio of over 50 collegiate institutions and associations trusting Learfield Sports as their exclusive athletic marketing partner. For more information on Learfield Sports please visit Rojo Research provides fan demographics for twelve Learfield Sports properties including partner institutions of Louisiana Tech, Army, Bowling Green, Maine, New Hampshire, Idaho, San Jose State, Nevada, Montana, Montana State, and Wyoming.

Southern Illinois University-Carbondale was founded in 1869 as Illinois’ second teachers college the school has an enrollment of more than 20,000 students. The Princeton Review ranks Southern Illinois-Carbondale as one of the Best Midwestern Universities and one of Best Valued Colleges in the nation. Southern Illinois also has a campus in Edwardsville, IL.

Saluki Athletics field 16 NCAA Division I sports and is a member of the Missouri Valley Conference

Notable Southern Illinois Alumni include musician Shawn Colvin, NBA Hall of Fame player Walt Frazier, former NFL All-Pro quarterback Jim Hart, 7-time All-Star pitcher Dave Stieb, and astronaut Joan Higginbotham. Others SIU famous alumni are actors Jim Belushi, Dennis Franz of NYPD Blue, Jenny McCarthy, and Richard Roundtree, best known for his leading role as Shaft.

Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in September 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research captures over 400 data points, including demographics, purchasing trends, shopping habits and local media consumption.

Rojo Research also offers local qualitative Spanish media research, and recently completed research in behalf of media outlets in the Portland, OR market.


Saluki Sports Properties: Will Patterson, General Manager, 618-536-5327,

Rojo Research:  John Herron, President/CEO, 503-764-5530,


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