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FOR IMMEDIATE RELEASE: October 24, 2009

TACOMA RAINIERS TO RAISE SPONSORSHIP REVENUE
CLUB TO ASSERTIVELY PURSUE SPONSORS IN FACE OF A CHALLENGING ECONOMY

Tacoma, WA, - The Tacoma Rainiers Baseball Club has selected Rojo Research to collect fan demographics and consumer behavior data to support its corporate sponsorship initiatives. The data from the study will be leveraged with local, regional, and national companies in effort to underscore the value of a Rainiers sponsorship and increase revenues.

"We are very excited to partner with the Tacoma Rainiers, for the club has a long and storied history of baseball in the Puget Sound." remarks John Herron, president of Rojo Research. "The Rainiers offer a substantial value proposition for sponsors, and we look forward to help the organization tell its unique story to marketers."

The Tacoma Rainiers are a member of the Pacific Coast League and a Triple-A affiliate of the Seattle Mariners. Since 1960, the club has had major league affiliate arrangements with the Giants, Cubs, Twins, Yankees, Indians, and A's.

Acclaimed Rainiers alumni include Juan Marichal, Gaylord Perry, Dick Phillips, Walt Weiss, Jose Canseco, Mark McGwire, Jason Giambi, Scott Brosius, Alex Rodriguez, Jay Buhner, and Felix Hernandez.

Rojo Research specializes in college and pro sports fan research to assist organizations increase corporate sponsorship revenues. With over 70 professional and collegiate clients, Rojo is one of the largest providers of audience demographics for NCAA member institutions, including Army, Cal, Boise State, Texas Tech, Central Florida, Fresno State, and Mississippi State.

Through phone and web-based methodologies, Rojo Research offers over 400 data points including demographics, purchasing trends, shopping habits, and local media consumption.

The Tacoma Rainiers are the second Pacific Coast League team to use Rojo Research's services, joining the Portland Beavers. A few other of Rojo's minor-league partners include the Stockton Ports, Lancaster Jet Hawks, Modesto Nuts, Delmarva Shorebirds, Boise Hawks, and the St. Paul Saints.

If interested to increase sponsorship revenues or a fan study, please contact Rojo Research for a needs analysis.


Rojo Research - John Herron, President & CEO, 503.954.2747 | john@rojoresearch.com

 

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