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FOR IMMEDIATE RELEASE: October 27, 2007

RAMBLERS RELISH ROJO RESEARCH TO SPIKE SPONSORSHIP SALES


Chicago, IL - Loyola University Chicago Athletics selects Rojo Research to perform study on fan demographics.

Rojo Research will capture data on fan demographics, purchasing plans, shopping behavior, and event experience; with such data leveraged to provide a return on investment for corporate sponsors.

"Loyola University Chicago is excited to be partnering with Rojo Research. Fan demographics is vital to achieving our goal of delivering a strong R.O.I. to our corporate partners, and we feel Rojo Research will help us attain that," comments Patrick Schultz, Director of Marketing

"Loyola-Chicago Ramblers men’s basketball have had 40 victories in the past two seasons – second most to Butler in the Horizon League. The program has produced 23 players drafted by the NBA, including 3 first-round picks. We are pleased to work with a program that has such a storied past and promising future," comments Rojo Research president John Herron.

Loyola University Chicago is a member of the Horizon League, and fields 11 Division I sports. Established in 1870, the school has an enrollment over 14,000 undergraduate and graduate students.

Noted alumni include actor Bob Newhart; Michael Quinlan, Corporation Chairman, McDonald’s; William Daley, U.S. Secretary of Commerce; Richard Flanagan, CEO, Borders; Brenda Barnes, CEO/Chairman, Sara Lee; Thomas Schoewe, Executive Vice President, Wal-Mart; and James Iha, guitarist, The Smashing Pumpkins.

The Horizon League is an NCAA Division I athletics conference whose membership aspires to teach young people, through athletic competition, the value of learning, service to others and personal responsibility and annually conducts 19 championships, contributing to the student-athlete experience. Members of the Horizon League include; Butler University, Cleveland State University, University of Detroit Mercy, University of Illinois at Chicago, Loyola University Chicago, Valparaiso University, University of Wisconsin-Green Bay, University of Wisconsin-Milwaukee, Wright State University, and Youngstown State University.
Rojo Research specializes in college audience research to assist athletic programs to increase corporate sponsorship revenues. Through phone and web-based methodology, Rojo Research offers over 300 data points including demographics, purchasing trends, shopping habits, and local media consumption.

Contact
Loyola University Chicago Athletics: Patrick Schultz, Director of Marketing, 773-508-2566, pschul@luc.edu

Rojo Research: John Herron, President, 503-764-5530, john@rojoresearch.com

 

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