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TOWSON TIGERS TAB ROJO RESEARCH FOR FAN STUDY October 29, 2008

Towson, MD. – Towson University Athletics has selected Rojo Research to perform a study on fan demographics. Rojo Research will capture data on fan demographics, purchasing plans, shopping behavior and event experience; with such data leveraged to provide a return on investment for corporate sponsors.

“As we began to strategize on building our corporate partner base, it became clear that quality research on our fan base would be a necessity.” comments Mike Hermann, Director of Athletics for Towson University. “We are pleased to partner with Rojo Research, which has developed great expertise, particularly in the college sports market, to conduct research this year. It’s was a great benefit to have their experience as we designed our survey, and we look forward to continued help from Rojo as we begin to analyze our results.”

“We are very excited to work with Towson University” remarks CEO John Herron. “Towson is our first Colonial Athletics Association partner and our first collegiate client from the state of Maryland. We look forward to assist the athletics department with their sponsorship revenue initiatives.”

Founded in 1866, the school has an enrollment of more than 21,000 students and is the second largest public university in Maryland. Towson University offers more that 1,000 bachelor’s, master’s, and doctoral degree programs in the liberal arts and sciences, and applied professional fields.

Towson fields 20 NCAA Division I sports and is a member of the Colonial Athletic Association and the Eastern College Athletics Conference (gymnastics).

Notable Towson Alumni include the TV host of Discovery Channel’s Dirty Jobs Mike Rowe, Kevin Clash, the voice of Sesame Street’s Elmo, Dwight Schultz, TV actor, played Capt. “Howling Mad” Murdock on The A-Team. TV Actress and former WWE personality and Dancing with the Stars contestant Stacy Keibler, science fiction novelist Jack Chalker, NFL stars running back David Meggett and punter Sean Landetta, Baltimore Mayor Shelia Dixon, and Atlanta Braves President John Schuerholz.

Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in September 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research captures over 400 data points, including demographics, purchasing trends, shopping habits and local media consumption.

Rojo Research also offers local qualitative Spanish media research, and recently completed research in behalf of media outlets in the Portland, OR market.

Contact

Towson University Athletics: Mike Hermann. Director of Athletics, 410-704-3002, mhermann@towson.edu

Rojo Research:  John Herron, President/CEO, 503-764-5530, john@rojoresearch.com

 

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