BERKELEY, Cal. – CAL SPORTS PROPERTIES today announced the conclusion of Cal fan research performed by Rojo Research, a Portland college athletics market research firm.

“Knowing our audience and their demographics and spending habits is essential in the development and growth of our corporate partnership program,” explained Associate General Manager Damon Dukakis.  “Rojo Research went directly to our fans, asked the right questions, and provided us with accurate, detailed information that will help our staff and our corporate partners.”

 "We're quite excited to work with such a high caliber athletic program as Cal ”. said John Herron, President of Rojo Research. “The professionals at Cal Sports Properties truly understand the immense value of audience research to maximize sponsorship revenue opportunities.”

Cal Sports Properities is a subsidiary of ISP Sports.  America 's leader in collegiate sports marketing, ISP SPORTS is nationally recognized for its quality performance, professional workmanship and unrivaled service.
Founded in 1992 in Winston-Salem , NC , ISP SPORTS has enjoyed tremendous growth within the intercollegiate athletics marketplace. The ISP family of leading NCAA members now touches every state in the Southeast while extending across the Mid-Atlantic into the Northeast, the Midwest , and most recently, the West Coast corridor as well.

Rojo Research offers high-quality research through a combination of traditional measurement methods customized to client needs. The company specializes in niche market research for college athletics, performing art organizations, minor league sports and Spanish-language print and radio media.

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