CAL SPORTS PROPERTIES CHOOSES ROJO RESEARCH FOR AUDIENCE SURVEY
BERKELEY, Cal. – CAL SPORTS PROPERTIES today announced the conclusion of Cal fan research performed by Rojo Research, a Portland college athletics market research firm.
“Knowing our audience and their demographics and spending habits is essential in the development and growth of our corporate partnership program,” explained Associate General Manager Damon Dukakis. “Rojo Research went directly to our fans, asked the right questions, and provided us with accurate, detailed information that will help our staff and our corporate partners.”
"We're quite excited to work with such a high caliber athletic program as Cal ”. said John Herron, President of Rojo Research. “The professionals at Cal Sports Properties truly understand the immense value of audience research to maximize sponsorship revenue opportunities.”
Cal Sports Properities is a subsidiary of ISP Sports. America 's leader in collegiate sports marketing, ISP SPORTS is nationally recognized for its quality performance, professional workmanship and unrivaled service.
Rojo Research offers high-quality research through a combination of traditional measurement methods customized to client needs. The company specializes in niche market research for college athletics, performing art organizations, minor league sports and Spanish-language print and radio media.
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