Portland, OR. - Portland Opera has commissioned Rojo Research to perform a study on its patron demographics.

Rojo Research will capture data on patron demographics, purchasing plans, shopping behavior, and event experience; and such data is leveraged to support a corporate sponsorship revenue initiative.

“As with most nonprofit arts organizations, ticket sales cover only 40% of the cost of staging world-class performing arts performances,” says Jim Cox, Manager of Corporate Relations with Portland Opera. “Robust corporate support is paramount to bringing the best productions, artists and designers to Portland Opera each season. We look forward to working with Rojo Research to identify our patron’s consumer trends in order to leverage greater and more sustainable corporate support for the Opera and the arts in Portland .”

“Portland Opera is one of the most respected performing arts organizations in the West, and we are delighted to assist the company in achieving its sponsorship revenue initiatives,” states John Herron, president of Rojo Research.

“Portland Opera will be a pioneer by successfully leveraging their robust and highly desirable audience to several regional and local marketers. The costs of producing opera at such a high level of artistic quality continue to grow, while government contributions and corporate gifts have dwindled. Portland Opera has taken a bold and aggressive strategy to enhance their corporate sponsorship revenue streams in order to continue expanding the company’s artistic capacity.”

Portland Opera’s mission--to inspire, challenge and uplift audiences by creating productions of high artistic quality that celebrate the beauty and breadth of opera—has driven the company to new heights. Now in their 43rd season, Portland Opera continues to be at the center of the Pacific Northwest’s cultural and artistic scene, reaching more than 400,000 individuals yearly through mainstage and chamber opera productions, live radio broadcasts, statewide educational outreach programming, and the Opera/Live Nation partnership that presents the Fred Meyer Broadway Across America/Portland series, bringing a full season of national-touring Broadway shows to the Keller Auditorium.

Rojo Research specializes in performance arts audience research to assist organizations to increase corporate sponsorship revenues. Through a combination of phone and web-based methodology, Rojo Research offers over 300 data points including demographics, purchasing trends, shopping habits, and local media consumption.


Portland Opera – Jim Cox, 503-241-1407 x 507

Rojo Research - John Herron, 503-764-5530


ROJO RESEARCH © Copyright 2006. All rights reserved.