Lynchburg, Va. - Liberty University Athletics selects Rojo Research to perform study on fan demographics.

Rojo Research will capture data on fan demographics, purchasing plans, shopping behavior and event experience; with such data leveraged to provide a return on investment for corporate sponsors.

“We are looking forward expectantly to what this research will bring to the table for Flames Athletics,” said Kevin Keys, associate athletics director for external operations at Liberty . “We have not been able to gather this data in the past and we fully expect this to move our marketing partnerships forward. It will provide quantifiable evidence of the value our sponsors enjoy with the affiliation with Central Virginia ’s NCAA Division I program.”

" Liberty won five Big South Conference titles this fall, including it’s first-ever football title and the men’s cross country individual national champion ran for Liberty . Attendance records have been broken every week. Women’s basketball has won 10 of the last 11 conference titles and Coach (Ritchie) McKay has the Flames poised to challenge Winthrop and High Point in men’s basketball,” comments Rojo Research president John Herron. “It’s an exciting time for sponsors to be involved with Flames athletics.”

Liberty University is a member of the Big South Conference, and fields 18 NCAA Division I sports. Established as an independent, Baptist institution in 1971 by Dr. Jerry Falwell, the school has an enrollment more than 10,000 undergraduate and graduate students on campus in Lynchburg and 12,000 distance learning students.

Noted alumni include current WNBA star Katie Feenstra, Major League Baseball players Sid Bream, Lee Gueterman and Randy Tomlin, and NFL players Dwayne Carswell and 1990 Rookie of the Year Eric Green.

Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research offers over 300 data points, including demographics, purchasing trends, shopping habits and local media consumption.

Liberty University Athletics: Kevin Keys, Associate Athletics Director
External Affairs, 434-592-3905,

Rojo Research: John Herron, President, 503-764-5530,



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