Orlando, FL. – University of Central Florida Athletics has selected Rojo Research to perform a study on fan demographics, particularly focused on football season ticket purchasers.

“Most of our projects focus on research to support corporate sponsorship revenue initiatives, but UCF - which may have developed the most comprehensive and pro-active ticket marketing program in the NCAA – desires to better understand their fans and ticket purchasers to broaden their audience and ultimately increase sales.” remarks John Herron, president of Rojo Research. “Such a project is a phenomenal opportunity for Rojo, and we’re extremely grateful UCF contacted us to become a partner.”

“It is critical that we continue to understand the needs and desires of the UCF Athletics fan base,” said Keith Tribble, Director of Athletics.  “So much has changed on the UCF campus the past few seasons with the opening of Bright House Networks Stadium and the UCF Arena that we are in a totally different operational situation than when most of our fans were in school.”

Founded in 1963, the public institution has an enrollment of more than 50,000 students. The University of Central Florida offers 97 baccalaureate, 95 masters, and 28 doctoral programs. One of the founding goals of the university was to act as a support system for the Kennedy Space Center.

The UCF Knights sponsor 16 intercollegiate sports and are a member of Conference USA, which includes East Carolina University, University of Houston, Marshall University, University of Memphis, Rice University, Southern Methodist University, University of Southern Mississippi, Tulane University, University of Tulsa, University of Alabama-Birmingham, and University of Texas-El Paso. The University of Central Florida’s athletics department is Rojo Research’s first Conference USA client.

Notable alumni include William Parsons, Director of NASA Space Shuttle Program; Al Weiss, President of Worldwide Operations, Walt Disney Parks and Resorts; Angel Ruiz, CEO, Sony Ericsson North America; Laurette Koellner, President Boeing International; John Hart, Executive Vice President/General Manager, Texas Rangers, Daunte Culpepper, NFL quarterback, Detroit Lions; Michelle Akers, World Cup & Olympian member Team USA soccer, and FIFA Women Player of the Century; Ericka Dunlap, Miss America 2004, Monica Spear, Miss Venezuela 2004, Cheryl Hines, actress, Curb Your Enthusiasm, Eduardo Sanchez, co-writer and co-director of The Blair Witch Project, and Angelo Garcia, former member of Menudo.

Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in September 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research captures over 400 data points, including demographics, purchasing trends, shopping habits and local media consumption.

For further information on UCF Athletics or Rojo Research, please contact:


University of Central Florida - Joe Hornstein. Associate Director of Athletics, 407-823-2729

Rojo Research - John Herron, CEO, 503-954-2747



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